Avatar: Fire and Ash is now steaming on @DisneyPlus. Buy it now on Blu-ray and Digital.
Followers
1.4M
Following
46
Total Posts
Engagement Rate
2.37%
Avg Likes
33,361
Avg Comments
Avatar is a verified Movie brand. The account has built 1.4M followers on Instagram. To date Avatar has posted 1,537 times, currently less than one post a week. Engagement runs at 2.37%, or about 33,361 likes and 98 comments per post.
Avatar is a Movie account whose 1,537 posts have grown a following of 1.4M on Instagram.
On average, Avatar's posts earn 33,361 likes and 98 comments, about one interaction per 42 followers.
One comment lands for every 341 likes, which reads as an audience that mostly engages through likes.
On average Avatar's video content earns 384K views, roughly 27% of the follower base per post.
Recent posting activity averages less than one post per week.
With 1.4M followers but only 46 accounts followed back, Avatar shows the ratio of a well-established account.
Estimated sponsored-post value
$12,000–$22,000
Based on 1.4M followers and a 2.37% engagement rate, a single sponsored post by Avatar is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Movie
| Metric | Avatar | Cohort median |
|---|---|---|
| Engagement rate | 2.37% | 1.02% |
| Average likes | 33,361 | 25,711 |
| Average comments | 98 | 376 |
| Posts per week | 0.78 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Avatar is a verified movie brand on Instagram, with 1.4M followers.
Avatar has 1,411,699 followers on Instagram (1.4M) as of Jul 13, 2026.
Avatar's engagement rate is 2.37%, calculated from average likes and comments per post relative to followers.
Posts by Avatar average 33,361 likes and 98 comments.
Avatar posts less than once a week on average.
Avatar is registered as a business account on Instagram and is verified.
Avatar is categorized as a movie account in the InstME index, based on the profile's bio and Instagram category across 1,537 posts.
Yes. Avatar carries the blue verified badge on Instagram.
A sponsored post from Avatar is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,537
98
Avg Views
384,031
Posts / Week
0.78
Growth Score
47.4 / 100
Engagement
14.07%
