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7.2M
Following
439
Total Posts
Engagement Rate
1.74%
Avg Likes
124,332
Avg Comments
On Instagram, Disney+ is a verified business account with an audience of 7.2M. Disney+ has shared 8,347 posts to date, currently around 8 posts a week. Typical posts draw 124,332 likes and 1,101 comments, putting engagement at 1.74%.
Disneyplus operates a business account on Instagram, pairing 7.2M followers with 8,347 posts.
A post from Disneyplus usually lands 124,332 likes and 1,101 comments, near one interaction for every 58 followers.
For roughly every 113 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Disneyplus has published about 8 posts per week, more than one per day.
Disneyplus keeps its following list short (439) relative to 7.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$44,000–$82,000
Based on 7.2M followers and a 1.74% engagement rate, a single sponsored post by Disneyplus is worth an estimated $44,000–$82,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Disneyplus | Cohort median |
|---|---|---|
| Engagement rate | 1.74% | 1.02% |
| Average likes | 124,332 | 25,711 |
| Average comments | 1,101 | 376 |
| Posts per week | 8.31 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Disney+ is a verified Instagram brand on Instagram, with 7.2M followers.
Disney+ posts on Instagram as @disneyplus.
Disney+ has 7,218,486 followers on Instagram (7.2M) as of Aug 11, 2026.
Disney+'s engagement rate is 1.74%, calculated from average likes and comments per post relative to followers.
Posts by Disney+ average 124,332 likes and 1,101 comments.
Disney+ posts about 8 times per week on average.
Disney+ is registered as a business account on Instagram and is verified.
Yes. Disney+ carries the blue verified badge on Instagram.
A sponsored post from Disney+ is estimated at $44,000 to $82,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,347
1,101
Posts / Week
8.31
Growth Score
34.8 / 100
Last Post
8 days ago
Engagement
0.08%
