Tourism Australia's official account. Tag @Australia or to give us permission to repost 🐨🇦🇺
Followers
5.8M
Following
443
Total Posts
Engagement Rate
0.35%
Avg Likes
19,762
Avg Comments
Reaching 5.8M followers on Instagram, Australia is a verified Instagram creator based in Australia. The account has published 13,538 posts, currently less than one post a week. Posts average 19,762 likes and 417 comments, an engagement rate of 0.35%.
Australia shows up in the InstME index as a creator account, 5.8M followers, 13,538 posts.
Posts by Australia tend to gather 19,762 likes and 417 comments, about one interaction per 288 followers.
At one comment per 47 likes, the ratio points to a healthy amount of conversation.
In recent weeks Australia has kept to less than one post per week.
Australia follows only 443 accounts while being followed by 5.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$20,000–$38,000
Based on 5.8M followers and a 0.35% engagement rate, a single sponsored post by Australia is worth an estimated $20,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Australia | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.02% |
| Average likes | 19,762 | 25,711 |
| Average comments | 417 | 376 |
| Posts per week | 0.24 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Australia | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.22% |
| Average likes | 19,762 | 19,100 |
| Average comments | 417 | 218 |
| Posts per week | 0.24 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Australia is a verified Instagram creator based in Australia on Instagram, with 5.8M followers.
Australia has 5,813,296 followers on Instagram (5.8M) as of Jul 15, 2026.
Australia's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by Australia average 19,762 likes and 417 comments.
Australia posts less than once a week on average.
Australia is registered as a creator account on Instagram and is verified.
Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Australia carries the blue verified badge on Instagram.
A sponsored post from Australia is estimated at $20,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
13,538
417
Posts / Week
0.24
Growth Score
7 / 100
Follower Ratio
13122.6×
16.7M
Engagement
0.26%
