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Followers
55.4K
Following
538
Total Posts
Engagement Rate
7.44%
Avg Likes
3,961
Avg Comments
Australia Post runs a verified Business brand account based in Australia with 55.4K followers on Instagram. To date Australia Post has posted 317 times, currently less than one post a week. Engagement runs at 7.44%, or about 3,961 likes and 162 comments per post.
Auspost is a Business account on Instagram with 55.4K followers and 317 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Auspost's 7.44% engagement rate is in the top quarter (median: 1.46%).
The comment-to-like ratio works out to one comment per 24 likes, pointing to a healthy amount of conversation.
Video posts pull 252.5K views on average, roughly 4.6× Auspost's follower base, evidence of reach beyond its own audience.
Posting frequency for Auspost sits at less than one post per week.
With 55.4K followers but only 538 accounts followed back, Auspost shows the ratio of a well-established account.
Estimated sponsored-post value
$780–$1,400
Based on 55.4K followers and a 7.44% engagement rate, a single sponsored post by Auspost is worth an estimated $780–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Auspost | Cohort median |
|---|---|---|
| Engagement rate | 7.44% | 1.46% |
| Average likes | 3,961 | 334 |
| Average comments | 162 | 22 |
| Posts per week | 0.5 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Auspost | Cohort median |
|---|---|---|
| Engagement rate | 7.44% | 1% |
| Average likes | 3,961 | 208 |
| Average comments | 162 | 12 |
| Posts per week | 0.5 | 0.45 |
Median values from 48 Business accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Australia Post is a verified business brand based in Australia on Instagram, with 55.4K followers.
Australia Post posts on Instagram as @auspost.
Australia Post has 55,381 followers on Instagram (55.4K) as of Apr 8, 2026.
Australia Post's engagement rate is 7.44%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Australia Post average 3,961 likes and 162 comments.
Australia Post posts less than once a week on average.
Australia Post is registered as a business account on Instagram and is verified.
Australia Post is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 317 posts.
Australia Post's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
317
162
Avg Views
252,457
Posts / Week
0.5
Growth Score
100 / 100
Engagement
1.54%
Yes. Australia Post carries the blue verified badge on Instagram.
A sponsored post from Australia Post is estimated at $780 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
