Reaching 10.5K followers on Instagram, ASOBU is a verified Lifestyle brand. To date ASOBU has posted 137 times, currently less than one post a week. Engagement runs at 1.05%, or about 105 likes and 6 comments per post.
Tracked in the InstME index, Asobu.thebrand is a Lifestyle account with 10.5K followers and a back catalogue of 137 posts.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Asobu.thebrand's 1.05% engagement rate lands below the median of 3.25%.
For roughly every 17 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Asobu.thebrand has published less than one post per week.
Estimated sponsored-post value
$39–$72
Based on 10.5K followers and a 1.05% engagement rate, a single sponsored post by Asobu.thebrand is worth an estimated $39–$72. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Asobu.thebrand | Cohort median |
|---|---|---|
| Engagement rate | 1.05% | 3.25% |
| Average likes | 105 | 875 |
| Average comments | 6 | 33 |
| Posts per week | 0.43 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Aug 23, 2026
ASOBU is a verified lifestyle brand on Instagram, with 10.5K followers.
ASOBU posts on Instagram as @asobu.thebrand.
ASOBU has 10,509 followers on Instagram (10.5K) as of Aug 23, 2026.
ASOBU's engagement rate is 1.05%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by ASOBU average 105 likes and 6 comments.
ASOBU posts less than once a week on average.
ASOBU is registered as a business account on Instagram and is verified.
ASOBU is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 137 posts.
Total Posts
137
Avg Comments
6
Engagement
0.3%
Yes. ASOBU carries the blue verified badge on Instagram.
A sponsored post from ASOBU is estimated at $39 to $72. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
