Original news, reviews, and analysis on the most fundamental aspects of tech.
Outreach This Creator For FreeFollowers
43.8K
Following
307
Total Posts
Engagement Rate
0.55%
Avg Likes
216
Avg Comments
Ars Technica runs a verified Tech brand account based in United States with 43.8K followers on Instagram. Content spans tech and health. The account has published 2,078 posts, currently around 4 posts a week. Engagement runs at 0.55%, or about 216 likes and 26 comments per post.
Arstechnica has built an audience of 43.8K followers on Instagram over 2,078 posts as a Tech account.
Among 14,872 Tech accounts with 10K–100K followers in the InstME index, Arstechnica's 0.55% engagement rate comes in below the median of 1.31%.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Lately Arstechnica has been publishing about 4 posts per week.
The account follows just 307 others against 43.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$150–$280
Based on 43.8K followers and a 0.55% engagement rate, a single sponsored post by Arstechnica is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Tech creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Secondary: Health
| Metric | Arstechnica | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.31% |
| Average likes | 216 | 321 |
| Average comments | 26 | 15 |
| Posts per week | 4.43 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Arstechnica | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.76% |
| Average likes | 216 | 180 |
| Average comments | 26 | 9 |
| Posts per week | 4.43 | 0.84 |
Median values from 2,535 Tech accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Ars Technica is a verified tech brand based in United States on Instagram, with 43.8K followers.
Ars Technica posts on Instagram as @arstechnica.
Ars Technica has 43,801 followers on Instagram (43.8K) as of Jul 15, 2026.
Ars Technica's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 1.31% for Tech accounts with 10K–100K followers in the InstME index.
Posts by Ars Technica average 216 likes and 26 comments.
Ars Technica posts about 4 times per week on average.
Ars Technica is registered as a business account on Instagram and is verified.
Ars Technica is categorized as a tech and health account in the InstME index, based on the profile's bio and Instagram category across 2,078 posts.
Ars Technica's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,078
26
Posts / Week
4.43
Growth Score
11 / 100
Follower Ratio
142.7×
Engagement
0%
Yes. Ars Technica carries the blue verified badge on Instagram.
A sponsored post from Ars Technica is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
