The official account of the 2025/26 Premier League champions.
Followers
32.3M
Following
239
Total Posts
Engagement Rate
2.76%
Avg Likes
863,461
Avg Comments
Reaching 32.3M followers on Instagram, Arsenal is a verified Sports team brand based in United Kingdom. The account has published 26,170 posts, currently around 1 post a week. Typical posts draw 863,461 likes and 26,922 comments, putting engagement at 2.76%.
Arsenal shows up in the InstME index as a Sports team account, 32.3M followers, 26,170 posts.
Arsenal's posts draw around 863,461 likes and 26,922 comments each, close to one interaction for every 36 followers.
For roughly every 32 likes there is one comment, a healthy amount of conversation.
Arsenal's recent cadence works out to about one post per week.
Arsenal follows only 239 accounts while being followed by 32.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$310,000–$580,000
Based on 32.3M followers and a 2.76% engagement rate, a single sponsored post by Arsenal is worth an estimated $310,000–$580,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports team
| Metric | Arsenal | Cohort median |
|---|---|---|
| Engagement rate | 2.76% | 1.02% |
| Average likes | 863,461 | 25,711 |
| Average comments | 26,922 | 376 |
| Posts per week | 1.49 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Arsenal | Cohort median |
|---|---|---|
| Engagement rate | 2.76% | 0.6% |
| Average likes | 863,461 | 13,723 |
| Average comments | 26,922 | 237 |
| Posts per week | 1.49 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Arsenal is a verified sports team brand based in United Kingdom on Instagram, with 32.3M followers.
Arsenal has 32,299,169 followers on Instagram (32.3M) as of Jul 15, 2026.
Arsenal's engagement rate is 2.76%, calculated from average likes and comments per post relative to followers.
Posts by Arsenal average 863,461 likes and 26,922 comments.
Arsenal posts about 1 time per week on average.
Arsenal is registered as a business account on Instagram and is verified.
Arsenal is categorized as a sports team account in the InstME index, based on the profile's bio and Instagram category across 26,170 posts.
Arsenal's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Arsenal carries the blue verified badge on Instagram.
26,170
26,922
Posts / Week
1.49
Growth Score
55.2 / 100
Follower Ratio
135143.0×
Engagement
0.19%
A sponsored post from Arsenal is estimated at $310,000 to $580,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
