South African singer/songwriter/sailor
Outreach This Creator For FreeReaching 18.5K followers on Instagram, Ard Matthews is a Music brand. To date Ard Matthews has posted 1,398 times, currently less than one post a week. Typical posts draw 272 likes and 32 comments, putting engagement at 1.65%.
Tracked in the InstME index, Ardmatthews is a Music account with 18.5K followers and a back catalogue of 1,398 posts.
Ardmatthews records a 1.65% engagement rate, below the median of 2.47% for the 17,051 Music accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Ardmatthews has published less than one post per week.
Estimated sponsored-post value
$110–$200
Based on 18.5K followers and a 1.65% engagement rate, a single sponsored post by Ardmatthews is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Ardmatthews | Cohort median |
|---|---|---|
| Engagement rate | 1.65% | 2.47% |
| Average likes | 272 | 535 |
| Average comments | 32 | 35 |
| Posts per week | 0.35 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
Ard Matthews is a music brand on Instagram, with 18.5K followers.
Ard Matthews posts on Instagram as @ardmatthews.
Ard Matthews has 18,469 followers on Instagram (18.5K) as of Sep 26, 2026.
Ard Matthews's engagement rate is 1.65%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Ard Matthews average 272 likes and 32 comments.
Ard Matthews posts less than once a week on average.
Ard Matthews is registered as a business account on Instagram.
Ard Matthews is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,398 posts.
A sponsored post from Ard Matthews is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,398
Avg Comments
32
Engagement
2.04%
