Keeping the childhood joy and wonder of animals alive.
Outreach This Creator For FreeFollowers
5.4M
Following
858
Total Posts
Engagement Rate
0.06%
Avg Likes
3,165
Avg Comments
Animal Planet is a verified Pets brand, with 5.4M followers on Instagram. The account has published 5,417 posts, currently around 13 posts a week. Posts average 3,165 likes and 16 comments, an engagement rate of 0.06%.
Animalplanet shows up in the InstME index as a Pets account, 5.4M followers, 5,417 posts.
Animalplanet has an engagement rate of 0.06%, which is in the bottom quarter (median: 0.53%) for Pets accounts with over 1M followers, based on 147 accounts in the InstME index.
For roughly every 197 likes there is one comment, an audience that mostly engages through likes.
Animalplanet's recent cadence works out to about 13 posts per week, more than one per day.
Animalplanet follows only 858 accounts while being followed by 5.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$19,000–$35,000
Based on 5.4M followers and a 0.06% engagement rate, a single sponsored post by Animalplanet is worth an estimated $19,000–$35,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
| Metric | Animalplanet | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.53% |
| Average likes | 3,165 | 16,072 |
| Average comments | 16 | 261 |
| Posts per week | 13.18 | 1.9 |
Median values from 147 Pets accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Animal Planet is a verified pets brand on Instagram, with 5.4M followers.
Animal Planet posts on Instagram as @animalplanet.
Animal Planet has 5,395,340 followers on Instagram (5.4M) as of Jul 15, 2026.
Animal Planet's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.53%) for Pets accounts with over 1M followers in the InstME index.
Posts by Animal Planet average 3,165 likes and 16 comments.
Animal Planet posts about 13 times per week on average.
Animal Planet is registered as a business account on Instagram and is verified.
Animal Planet is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 5,417 posts.
Yes. Animal Planet carries the blue verified badge on Instagram.
5,417
16
Posts / Week
13.18
Growth Score
1.2 / 100
Follower Ratio
6288.3×
Engagement
3.59%
A sponsored post from Animal Planet is estimated at $19,000 to $35,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
