Your guide to the best in beauty Beauty, culture and clarity 🎧 Host @mirrormirrorwithamy ✍🏻 Contributor LATimes Live + Well
Followers
629.7K
Following
2.2K
Total Posts
Engagement Rate
0.25%
Avg Likes
1,519
Avg Comments
Amy Chang is a verified Beauty creator, with 629.7K followers on Instagram. Amy Chang has shared 1,019 posts to date, currently less than one post a week. Posts average 1,519 likes and 61 comments, an engagement rate of 0.25%.
With 629.7K followers across 1,019 posts, Amychang is one of the Beauty accounts tracked in the InstME index.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Amychang's 0.25% engagement rate lands below the median of 0.47%.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Amychang's recent cadence works out to less than one post per week.
Amychang keeps its following list short (2,216) relative to 629.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,200–$4,100
Based on 629.7K followers and a 0.25% engagement rate, a single sponsored post by Amychang is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Amychang | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.47% |
| Average likes | 1,519 | 1,059 |
| Average comments | 61 | 46 |
| Posts per week | 0.83 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Amy Chang is a verified beauty creator on Instagram, with 629.7K followers.
Amy Chang posts on Instagram as @amychang.
Amy Chang has 629,656 followers on Instagram (629.7K) as of Apr 23, 2026.
Amy Chang's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Amy Chang average 1,519 likes and 61 comments.
Amy Chang posts less than once a week on average.
Amy Chang is registered as a creator account on Instagram and is verified.
Amy Chang is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,019 posts.
Yes. Amy Chang carries the blue verified badge on Instagram.
1,019
61
Posts / Week
0.83
Growth Score
5 / 100
Follower Ratio
284.1×
Engagement
1.11%
A sponsored post from Amy Chang is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
