Amul, the world's No.1 cooperative and strongest food and dairy brand, owned by 3.6 million farmers
Outreach This Creator For FreeAmul - The Taste of India is a verified Food creator on Instagram, tracked in the InstME index with 598.9K followers. Amul - The Taste of India has shared 13,201 posts to date, currently around 84 posts a week. Typical posts draw 438 likes and 2 comments, putting engagement at 0.07%.
Counting 598.9K followers and 13,201 posts, Amul_india sits in the InstME index as a Food account.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Amul_india posts a 0.07% engagement rate that is in the bottom quarter (median: 0.74%).
The comment-to-like ratio works out to one comment per 210 likes, pointing to an audience that mostly engages through likes.
Amul_india's output runs to about 84 posts per week, more than one per day.
With 598.9K followers but only 23 accounts followed back, Amul_india shows the ratio of a well-established account.
Estimated sponsored-post value
$2,100–$3,900
Based on 598.9K followers and a 0.07% engagement rate, a single sponsored post by Amul_india is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Amul_india | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.74% |
| Average likes | 438 | 1,665 |
| Average comments | 2 | 54 |
| Posts per week | 84 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
Amul - The Taste of India is a verified food creator on Instagram, with 598.9K followers.
Amul - The Taste of India posts on Instagram as @amul_india.
Amul - The Taste of India has 598,900 followers on Instagram (598.9K) as of Sep 25, 2026.
Amul - The Taste of India's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Amul - The Taste of India average 438 likes and 2 comments.
Amul - The Taste of India posts about 84 times per week on average.
Amul - The Taste of India is registered as a creator account on Instagram and is verified.
Amul - The Taste of India is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 13,201 posts.
Total Posts
13,201
Avg Comments
2
Engagement
0.35%
Yes. Amul - The Taste of India carries the blue verified badge on Instagram.
A sponsored post from Amul - The Taste of India is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
