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Allbirds runs a verified Lifestyle brand account with 514.8K followers on Instagram. The account has published 402 posts, currently around 4 posts a week. Posts average 19 likes and 8 comments, an engagement rate of 0.01%.
Allbirds has built an audience of 514.8K followers on Instagram over 402 posts as a Lifestyle account.
Among 826 Lifestyle accounts with 100K–1M followers in the InstME index, Allbirds's 0.01% engagement rate comes in in the bottom quarter (median: 2.99%).
Lately Allbirds has been publishing about 4 posts per week.
At 64/100 on audience quality, Allbirds carries an estimated 30% low-quality or inactive followers, a solid result.
The account follows just 352 others against 514.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,300
Based on 514.8K followers and a 0.01% engagement rate, a single sponsored post by Allbirds is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Allbirds | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 2.99% |
| Average likes | 19 | 7,188 |
| Average comments | 8 | 111 |
| Posts per week | 4.43 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Allbirds is a verified lifestyle brand on Instagram, with 514.8K followers.
Allbirds has 514,800 followers on Instagram (514.8K) as of Jul 9, 2026.
Allbirds's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Allbirds average 19 likes and 8 comments.
Allbirds posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 30% of Allbirds's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Allbirds is registered as a business account on Instagram and is verified.
Allbirds is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 402 posts.
Yes. Allbirds carries the blue verified badge on Instagram.
Total Posts
402
Avg Comments
8
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.27%
A sponsored post from Allbirds is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
