A global lifestyle brand that innovates with sustainable materials to make better products in a better way. B Corp Certified
Followers
514.8K
Following
352
Total Posts
Engagement Rate
0.01%
Avg Likes
19
Avg Comments
Allbirds runs a verified Lifestyle brand account with 514.8K followers on Instagram. The account has published 402 posts, currently around 4 posts a week. Posts average 19 likes and 8 comments, an engagement rate of 0.01%.
Allbirds has built an audience of 514.8K followers on Instagram over 402 posts as a Lifestyle account.
Among 826 Lifestyle accounts with 100K–1M followers in the InstME index, Allbirds's 0.01% engagement rate comes in in the bottom quarter (median: 2.99%).
Lately Allbirds has been publishing about 4 posts per week.
The account follows just 352 others against 514.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,300
Based on 514.8K followers and a 0.01% engagement rate, a single sponsored post by Allbirds is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Allbirds | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 2.99% |
| Average likes | 19 | 7,188 |
| Average comments | 8 | 111 |
| Posts per week | 4.43 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Allbirds is a verified lifestyle brand on Instagram, with 514.8K followers.
Allbirds has 514,800 followers on Instagram (514.8K) as of Jul 9, 2026.
Allbirds's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Allbirds average 19 likes and 8 comments.
Allbirds posts about 4 times per week on average.
Allbirds is registered as a business account on Instagram and is verified.
Allbirds is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 402 posts.
Yes. Allbirds carries the blue verified badge on Instagram.
A sponsored post from Allbirds is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
402
8
Posts / Week
4.43
Growth Score
0.2 / 100
Follower Ratio
1462.5×
Engagement
16.99%
