Followers
7.1M
Following
2
Total Posts
Engagement Rate
0.04%
Avg Likes
2,722
Avg Comments
On Instagram, Airbnb is a verified Travel brand with an audience of 7.1M. The account posts mainly around travel and tech topics. The account has published 4,016 posts, currently around 15 posts a week. Typical posts draw 2,722 likes and 49 comments, putting engagement at 0.04%.
Airbnb shows up in the InstME index as a Travel account, 7.1M followers, 4,016 posts.
Airbnb has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers, based on 165 accounts in the InstME index.
The audience comments once per 56 likes on average, a healthy amount of conversation.
In recent weeks Airbnb has kept to about 15 posts per week, more than one per day.
Airbnb follows only 2 accounts while being followed by 7.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$25,000–$46,000
Based on 7.1M followers and a 0.04% engagement rate, a single sponsored post by Airbnb is worth an estimated $25,000–$46,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Airbnb | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.74% |
| Average likes | 2,722 | 15,822 |
| Average comments | 49 | 167 |
| Posts per week | 14.5 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Airbnb is a verified travel brand on Instagram, with 7.1M followers.
Airbnb has 7,098,105 followers on Instagram (7.1M) as of Jul 15, 2026.
Airbnb's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Airbnb average 2,722 likes and 49 comments.
Airbnb posts about 15 times per week on average.
Airbnb is registered as a business account on Instagram and is verified.
Airbnb is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 4,016 posts.
Yes. Airbnb carries the blue verified badge on Instagram.
A sponsored post from Airbnb is estimated at $25,000 to $46,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,016
49
Posts / Week
14.5
Growth Score
0.8 / 100
Follower Ratio
3549052.5×
Engagement
0.11%
