Every day, as part of @CVSHealth®, we bring our heart to every moment of your health. Because, 💜🏃🏾♀️🚴🏊🏾♀️
Followers
26.4K
Following
33
Total Posts
Engagement Rate
0.4%
Avg Likes
48
Avg Comments
Aetna is a verified Health brand. The account has built 26.4K followers on Instagram. Aetna has shared 709 posts to date, currently less than one post a week. Typical posts draw 48 likes and 57 comments, putting engagement at 0.4%.
Aetna has built an audience of 26.4K followers on Instagram over 709 posts as a Health account.
Aetna's 0.4% engagement rate is below the median of 0.58% among Health accounts with 10K–100K followers, measured across 1,016 accounts in the InstME index.
Recent posting activity averages less than one post per week.
The account follows just 33 others against 26.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$92–$170
Based on 26.4K followers and a 0.4% engagement rate, a single sponsored post by Aetna is worth an estimated $92–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Aetna | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.58% |
| Average likes | 48 | 136 |
| Average comments | 57 | 10 |
| Posts per week | 0.22 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Aetna is a verified health brand on Instagram, with 26.4K followers.
Aetna has 26,409 followers on Instagram (26.4K) as of Jul 15, 2026.
Aetna's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by Aetna average 48 likes and 57 comments.
Aetna posts less than once a week on average.
Aetna is registered as a business account on Instagram and is verified.
Aetna is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 709 posts.
Yes. Aetna carries the blue verified badge on Instagram.
A sponsored post from Aetna is estimated at $92 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
709
57
Posts / Week
0.22
Growth Score
8 / 100
Follower Ratio
800.3×
76.4K
Engagement
3.71%
