My mission: inspire, educate, and empower new ADV and dual sport motorcycle riders to get out and have adventures of their own. 190k+ on YouTube
Outreach This Creator For FreeDork in the Road runs a Lifestyle brand account with 18K followers on Instagram. To date Dork in the Road has posted 2,623 times, currently around 4 posts a week. Posts average 773 likes and 80 comments, an engagement rate of 4.74%.
Adorkintheroad is a Lifestyle account whose 2,623 posts have grown a following of 18K on Instagram.
Compared with 1,602 other Lifestyle accounts with 10Kโ100K followers in the InstME index, Adorkintheroad's 4.74% engagement rate is above the median of 3.25%.
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Adorkintheroad maintains a rhythm of about 4 posts per week.
Adorkintheroad's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$250โ$470
Based on 18K followers and a 4.74% engagement rate, a single sponsored post by Adorkintheroad is worth an estimated $250โ$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThereโs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Adorkintheroad | Cohort median |
|---|---|---|
| Engagement rate | 4.74% | 3.25% |
| Average likes | 773 | 875 |
| Average comments | 80 | 33 |
| Posts per week | 4.17 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 26, 2026
Dork in the Road is a lifestyle brand on Instagram, with 18K followers.
Dork in the Road posts on Instagram as @adorkintheroad.
Dork in the Road has 18,013 followers on Instagram (18K) as of Apr 26, 2026.
Dork in the Road's engagement rate is 4.74%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10Kโ100K followers in the InstME index.
Posts by Dork in the Road average 773 likes and 80 comments.
Dork in the Road posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Dork in the Road's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Dork in the Road is registered as a business account on Instagram.
Dork in the Road is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,623 posts.
Total Posts
2,623
Avg Comments
80
Predominantly women ยท mostly 18โ34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
6.14%
A sponsored post from Dork in the Road is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
