Cultivate & Elevate • Est 2012 Underground Culture • Quality Goods Best experienced live and direct @slappgood @workroomhnl #atghawaii
Outreach This Creator For FreeReaching 14.6K followers on Instagram, About The Goods is a Music brand based in United States. To date About The Goods has posted 7,241 times, currently less than one post a week. Engagement runs at 0.98%, or about 130 likes and 13 comments per post.
With 14.6K followers across 7,241 posts, Aboutthegoods is one of the Music accounts tracked in the InstME index.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Aboutthegoods's 0.98% engagement rate lands below the median of 2.47%.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Aboutthegoods's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$51–$95
Based on 14.6K followers and a 0.98% engagement rate, a single sponsored post by Aboutthegoods is worth an estimated $51–$95. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Aboutthegoods | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 2.47% |
| Average likes | 130 | 535 |
| Average comments | 13 | 35 |
| Posts per week | 0.33 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Aboutthegoods | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 1.39% |
| Average likes | 130 | 284 |
| Average comments | 13 | 21 |
| Posts per week | 0.33 | 0.47 |
Median values from 1,948 Music accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
About The Goods is a music brand based in United States on Instagram, with 14.6K followers.
About The Goods posts on Instagram as @aboutthegoods.
About The Goods has 14,586 followers on Instagram (14.6K) as of Sep 3, 2026.
About The Goods's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by About The Goods average 130 likes and 13 comments.
About The Goods posts less than once a week on average.
About The Goods is registered as a business account on Instagram.
Total Posts
7,241
Avg Comments
13
Engagement
15.81%
About The Goods is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 7,241 posts.
About The Goods's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from About The Goods is estimated at $51 to $95. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
