Effortless and elevated American style since 1892. Official Fashion Partner of the NFL. @abercrombiekids
Followers
5M
Following
20
Total Posts
Engagement Rate
0.2%
Avg Likes
9,739
Avg Comments
Abercrombie & Fitch is a verified Fashion brand on Instagram, tracked in the InstME index with 5M followers. The account posts mainly around fashion and art topics. Abercrombie & Fitch has shared 6,212 posts to date, currently around 7 posts a week. Engagement runs at 0.2%, or about 9,739 likes and 72 comments per post.
Abercrombie is a Fashion account whose 6,212 posts have grown a following of 5M on Instagram.
Benchmarked against 424 Fashion accounts with over 1M followers, Abercrombie posts a 0.2% engagement rate that is below the median of 0.52%.
The comment-to-like ratio works out to one comment per 136 likes, pointing to an audience that mostly engages through likes.
Abercrombie's output runs to about 7 posts per week, more than one per day.
With 5M followers but only 20 accounts followed back, Abercrombie shows the ratio of a well-established account.
Estimated sponsored-post value
$18,000–$33,000
Based on 5M followers and a 0.2% engagement rate, a single sponsored post by Abercrombie is worth an estimated $18,000–$33,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Abercrombie | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.52% |
| Average likes | 9,739 | 9,959 |
| Average comments | 72 | 187 |
| Posts per week | 7.02 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Abercrombie & Fitch is a verified fashion brand on Instagram, with 5M followers.
Abercrombie & Fitch posts on Instagram as @abercrombie.
Abercrombie & Fitch has 5,017,429 followers on Instagram (5M) as of Jul 9, 2026.
Abercrombie & Fitch's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by Abercrombie & Fitch average 9,739 likes and 72 comments.
Abercrombie & Fitch posts about 7 times per week on average.
Abercrombie & Fitch is registered as a business account on Instagram and is verified.
Abercrombie & Fitch is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 6,212 posts.
6,212
72
Posts / Week
7.02
Growth Score
4 / 100
Follower Ratio
250871.5×
Engagement
0.13%
Yes. Abercrombie & Fitch carries the blue verified badge on Instagram.
A sponsored post from Abercrombie & Fitch is estimated at $18,000 to $33,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
