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ABC Radio National is a verified Music brand. The account has built 112.3K followers on Instagram. Its posts sit across music and tech. The account has published 5,189 posts, currently around 5 posts a week. Engagement runs at 0.98%, or about 1,075 likes and 22 comments per post.
Abcradionational is a Music account whose 5,189 posts have grown a following of 112.3K on Instagram.
Benchmarked against 4,576 Music accounts with 100K–1M followers, Abcradionational posts a 0.98% engagement rate that is below the median of 1.76%.
The comment-to-like ratio works out to one comment per 50 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 5 posts per week.
Estimated sponsored-post value
$390–$730
Based on 112.3K followers and a 0.98% engagement rate, a single sponsored post by Abcradionational is worth an estimated $390–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Abcradionational | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 1.76% |
| Average likes | 1,075 | 4,115 |
| Average comments | 22 | 114 |
| Posts per week | 4.85 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
ABC Radio National is a verified music brand on Instagram, with 112.3K followers.
ABC Radio National posts on Instagram as @abcradionational.
ABC Radio National has 112,314 followers on Instagram (112.3K) as of Sep 17, 2026.
ABC Radio National's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by ABC Radio National average 1,075 likes and 22 comments.
ABC Radio National posts about 5 times per week on average.
ABC Radio National is registered as a business account on Instagram and is verified.
ABC Radio National is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 5,189 posts.
Total Posts
5,189
Avg Comments
22
Engagement
1.4%
Yes. ABC Radio National carries the blue verified badge on Instagram.
A sponsored post from ABC Radio National is estimated at $390 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
