News that you actually want to have in your feed from Australia’s most trusted news source
Outreach This Creator For FreeABC News is a verified business account based in Australia, with 1.6M followers on Instagram. To date ABC News has posted 36,931 times, currently around 84 posts a week. Engagement runs at 0.11%, or about 1,658 likes and 113 comments per post.
Abcnews_au operates a business account on Instagram, pairing 1.6M followers with 36,931 posts.
Abcnews_au's posts draw around 1,658 likes and 113 comments each, close to one interaction for every 891 followers.
For roughly every 15 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Abcnews_au has published about 84 posts per week, more than one per day.
InstME's audience-quality checks score Abcnews_au at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Abcnews_au keeps its following list short (269) relative to 1.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.11% engagement rate, a single sponsored post by Abcnews_au is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Abcnews_au | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.02% |
| Average likes | 1,658 | 25,711 |
| Average comments | 113 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Abcnews_au | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.22% |
| Average likes | 1,658 | 19,100 |
| Average comments | 113 | 218 |
| Posts per week | 84 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 7, 2026
ABC News is a verified Instagram brand based in Australia on Instagram, with 1.6M followers.
ABC News posts on Instagram as @abcnews_au.
ABC News has 1,578,015 followers on Instagram (1.6M) as of Sep 7, 2026.
ABC News's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by ABC News average 1,658 likes and 113 comments.
ABC News posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 0% of ABC News's followers are low-quality or inactive, giving an audience-quality score of 100/100.
ABC News is registered as a business account on Instagram and is verified.
ABC News's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
36,931
Avg Comments
113
Engagement
0.19%
Yes. ABC News carries the blue verified badge on Instagram.
A sponsored post from ABC News is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
