Organic gauze baby blankets, bedding, & washable rugs • Made from 100% GOTS-certified organic cotton • Based in Athens, GA (USA), Made in Portugal
Outreach This Creator For FreeFollowers
55.3K
Following
2.4K
Total Posts
Engagement Rate
0.12%
Avg Likes
68
Avg Comments
Reaching 55.3K followers on Instagram, willaby is a Home & DIY brand based in Portugal. To date willaby has posted 3,252 times, currently around 2 posts a week. Posts average 68 likes and 1 comments, an engagement rate of 0.12%.
On Instagram, _willaby_ runs a Home & DIY account that has published 3,252 posts and gathered 55.3K followers.
For Home & DIY accounts with 10K–100K followers, _willaby_'s 0.12% engagement rate is in the bottom quarter (median: 0.75%), a read from 1,345 accounts in the InstME index.
For roughly every 58 likes there is one comment, a healthy amount of conversation.
In recent weeks _willaby_ has kept to about 2 posts per week.
Estimated sponsored-post value
$190–$360
Based on 55.3K followers and a 0.12% engagement rate, a single sponsored post by _willaby_ is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Portugal, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | _willaby_ | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.75% |
| Average likes | 68 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 2.18 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _willaby_ | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.13% |
| Average likes | 68 | 244 |
| Average comments | 1 | 11 |
| Posts per week | 2.18 | 0.74 |
Median values from 243 accounts in Portugal with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
willaby is a home & diy brand based in Portugal on Instagram, with 55.3K followers.
willaby posts on Instagram as @_willaby_.
willaby has 55,335 followers on Instagram (55.3K) as of Jul 9, 2026.
willaby's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by willaby average 68 likes and 1 comments.
willaby posts about 2 times per week on average.
willaby is registered as a business account on Instagram.
willaby is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,252 posts.
willaby's profile places the account in Portugal. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,252
1
Posts / Week
2.18
Growth Score
2.4 / 100
Follower Ratio
22.7×
108.1K
Engagement
0.05%
A sponsored post from willaby is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
