▪️Underground music on the World scene ▪️Podcast series ▪️Booking, promoting
Outreach This Creator For FreeOn Instagram, _UM_ is a Music brand with an audience of 15.9K. _UM_ has shared 978 posts to date, currently around 6 posts a week. Typical posts draw 297 likes and 22 comments, putting engagement at 2%.
With 15.9K followers across 978 posts, _undermoscow_ is one of the Music accounts tracked in the InstME index.
_undermoscow_ records a 2% engagement rate, below the median of 2.47% for the 17,051 Music accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 14 likes on average, an unusually discussion-heavy audience.
Video posts average 8K views, reaching roughly 50% of _undermoscow_'s follower base per post.
_undermoscow_ keeps a posting cadence of about 6 posts per week.
Estimated sponsored-post value
$110–$210
Based on 15.9K followers and a 2% engagement rate, a single sponsored post by _undermoscow_ is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | _undermoscow_ | Cohort median |
|---|---|---|
| Engagement rate | 2% | 2.47% |
| Average likes | 297 | 535 |
| Average comments | 22 | 35 |
| Posts per week | 5.95 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
_UM_ is a music brand on Instagram, with 15.9K followers.
_UM_ posts on Instagram as @_undermoscow_.
_UM_ has 15,892 followers on Instagram (15.9K) as of Sep 20, 2026.
_UM_'s engagement rate is 2%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by _UM_ average 297 likes and 22 comments.
_UM_ posts about 6 times per week on average.
_UM_ is registered as a business account on Instagram.
_UM_ is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 978 posts.
A sponsored post from _UM_ is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
978
Avg Comments
22
Engagement
5.03%
