- AUTO⚡️MOTO 🦅 DRONE - Director-DOP-DronePilot TCcertified🇨🇦 📍MtL - Canada DM 📩
Followers
15.2K
Following
2.1K
Total Posts
Engagement Rate
5.14%
Avg Likes
743
Avg Comments
TOM LAY is a verified Automotive creator based in Canada, with 15.2K followers on Instagram. The account posts mainly around automotive and lifestyle topics. To date TOM LAY has posted 184 times, currently less than one post a week. Posts average 743 likes and 37 comments, an engagement rate of 5.14%.
Tracked in the InstME index, _tomlay_ is an Automotive account with 15.2K followers and a back catalogue of 184 posts.
_tomlay_ records a 5.14% engagement rate, in the top quarter (median: 1.3%) for the 3,742 Automotive accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 20 likes, a healthy amount of conversation.
In recent weeks _tomlay_ has kept to less than one post per week.
Estimated sponsored-post value
$210–$390
Based on 15.2K followers and a 5.14% engagement rate, a single sponsored post by _tomlay_ is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Lifestyle
| Metric | _tomlay_ | Cohort median |
|---|---|---|
| Engagement rate | 5.14% | 1.3% |
| Average likes | 743 | 330 |
| Average comments | 37 | 12 |
| Posts per week | 0.09 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _tomlay_ | Cohort median |
|---|---|---|
| Engagement rate | 5.14% | 1.09% |
| Average likes | 743 | 210 |
| Average comments | 37 | 13 |
| Posts per week | 0.09 | 0.68 |
Median values from 37 Automotive accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
TOM LAY is a verified automotive creator based in Canada on Instagram, with 15.2K followers.
TOM LAY posts on Instagram as @_tomlay_.
TOM LAY has 15,161 followers on Instagram (15.2K) as of Jul 9, 2026.
TOM LAY's engagement rate is 5.14%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by TOM LAY average 743 likes and 37 comments.
TOM LAY posts less than once a week on average.
TOM LAY is registered as a creator account on Instagram and is verified.
TOM LAY is categorized as an automotive and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 184 posts.
TOM LAY's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
184
37
Posts / Week
0.09
Growth Score
100 / 100
Follower Ratio
7.1×
Engagement
27.83%
Yes. TOM LAY carries the blue verified badge on Instagram.
A sponsored post from TOM LAY is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
