Rotate your wardrobe responsibly ♾️ Melbourne | Brisbane | Sydney
Followers
58.9K
Following
499
Total Posts
Engagement Rate
0.39%
Avg Likes
227
Avg Comments
Reaching 58.9K followers on Instagram, SWOP is a verified Fashion brand. The account has published 422 posts, currently around 2 posts a week. Typical posts draw 227 likes and 3 comments, putting engagement at 0.39%.
_swop operates a Fashion account on Instagram, pairing 58.9K followers with 422 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, _swop's 0.39% engagement rate lands below the median of 1.09%.
The audience comments once per 76 likes on average, an audience that mostly engages through likes.
Over recent weeks, _swop has published about one post per week.
_swop keeps its following list short (499) relative to 58.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$210–$380
Based on 58.9K followers and a 0.39% engagement rate, a single sponsored post by _swop is worth an estimated $210–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | _swop | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 1.09% |
| Average likes | 227 | 243 |
| Average comments | 3 | 19 |
| Posts per week | 1.91 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
SWOP is a verified fashion brand on Instagram, with 58.9K followers.
SWOP posts on Instagram as @_swop.
SWOP has 58,857 followers on Instagram (58.9K) as of Jul 10, 2026.
SWOP's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by SWOP average 227 likes and 3 comments.
SWOP posts about 2 times per week on average.
SWOP is registered as a business account on Instagram and is verified.
SWOP is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 422 posts.
Yes. SWOP carries the blue verified badge on Instagram.
A sponsored post from SWOP is estimated at $210 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
422
3
Posts / Week
1.91
Growth Score
7.8 / 100
Follower Ratio
117.9×
Engagement
0.14%
