Gastro-architects using food as a tool for collective healing. A collaboration between @wesley.hauler & @_niyanta Based in Naarm & London
Outreach This Creator For FreeFollowers
3.2K
Following
1.5K
Total Posts
Engagement Rate
6.63%
Avg Likes
204
Avg Comments
Reaching 3.2K followers on Instagram, playte is a Food brand. The account has published 121 posts, currently less than one post a week. Posts average 204 likes and 7 comments, an engagement rate of 6.63%.
_playte's Instagram presence spans 121 posts and 3.2K followers, profiling it as a Food account.
_playte has an engagement rate of 6.63%, which is above the median of 2.81% for Food accounts with 1K–10K followers, based on 4,339 accounts in the InstME index.
The audience comments once per 29 likes on average, a healthy amount of conversation.
_playte currently publishes less than one post per week.
Estimated sponsored-post value
$45–$83
Based on 3.2K followers and a 6.63% engagement rate, a single sponsored post by _playte is worth an estimated $45–$83. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | _playte | Cohort median |
|---|---|---|
| Engagement rate | 6.63% | 2.81% |
| Average likes | 204 | 86 |
| Average comments | 7 | 6 |
| Posts per week | 0.68 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
playte is a food brand on Instagram, with 3.2K followers.
playte posts on Instagram as @_playte.
playte has 3,180 followers on Instagram (3.2K) as of Jul 14, 2026.
playte's engagement rate is 6.63%, calculated from average likes and comments per post relative to followers. That is above the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by playte average 204 likes and 7 comments.
playte posts less than once a week on average.
playte is registered as a business account on Instagram.
playte is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 121 posts.
A sponsored post from playte is estimated at $45 to $83. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
121
7
Posts / Week
0.68
Growth Score
100 / 100
Follower Ratio
2.1×
Engagement
1.1%
