A home for discovering new music from rising artists around the world. Podcasts, interviews, minidocs, live sessions, events, & more
Outreach This Creator For FreeFollowers
8.4K
Following
3.1K
Total Posts
Engagement Rate
10.16%
Avg Likes
828
Avg Comments
Reaching 8.4K followers on Instagram, NOT 97 is a Music creator. The account posts mainly around music and art topics. To date NOT 97 has posted 1,200 times, currently less than one post a week. Typical posts draw 828 likes and 25 comments, putting engagement at 10.16%.
_not97 operates a Music account on Instagram, pairing 8.4K followers with 1,200 posts.
Against 33,328 Music accounts with 1K–10K followers in the InstME index, _not97's 10.16% engagement rate lands in the top quarter (median: 5.45%).
The like-to-comment split is roughly 33 to one, indicating a healthy amount of conversation.
_not97's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$120–$220
Based on 8.4K followers and a 10.16% engagement rate, a single sponsored post by _not97 is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | _not97 | Cohort median |
|---|---|---|
| Engagement rate | 10.16% | 5.45% |
| Average likes | 828 | 136 |
| Average comments | 25 | 15 |
| Posts per week | 0.62 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NOT 97 is a music creator on Instagram, with 8.4K followers.
NOT 97 posts on Instagram as @_not97.
NOT 97 has 8,392 followers on Instagram (8.4K) as of Jul 15, 2026.
NOT 97's engagement rate is 10.16%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by NOT 97 average 828 likes and 25 comments.
NOT 97 posts less than once a week on average.
NOT 97 is registered as a creator account on Instagram.
NOT 97 is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 1,200 posts.
A sponsored post from NOT 97 is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,200
25
Posts / Week
0.62
Growth Score
100 / 100
Follower Ratio
2.7×
Engagement
2.2%
