If you don’t love what you do why do it? Turning your vision into reality. non automotive content: @nightoffproductions
Followers
48.9K
Following
2.2K
Total Posts
Engagement Rate
17.36%
Avg Likes
8,423
Avg Comments
Nightoff is a verified Photography creator. The account has built 48.9K followers on Instagram. Content spans photography and automotive. The account has published 1,117 posts, currently around 1 post a week. Typical posts draw 8,423 likes and 59 comments, putting engagement at 17.36%.
_nightoff_ is a Photography account whose 1,117 posts have grown a following of 48.9K on Instagram.
Benchmarked against 3,423 Photography accounts with 10K–100K followers, _nightoff_ posts a 17.36% engagement rate that is in the top quarter (median: 2.46%).
Roughly one in 143 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
_nightoff_ comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$680–$1,300
Based on 48.9K followers and a 17.36% engagement rate, a single sponsored post by _nightoff_ is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | _nightoff_ | Cohort median |
|---|---|---|
| Engagement rate | 17.36% | 2.46% |
| Average likes | 8,423 | 523 |
| Average comments | 59 | 25 |
| Posts per week | 1.22 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Nightoff is a verified photography creator on Instagram, with 48.9K followers.
Nightoff posts on Instagram as @_nightoff_.
Nightoff has 48,858 followers on Instagram (48.9K) as of Jul 9, 2026.
Nightoff's engagement rate is 17.36%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Nightoff average 8,423 likes and 59 comments.
Nightoff posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Nightoff's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nightoff is registered as a creator account on Instagram and is verified.
Nightoff is categorized as a photography and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,117 posts.
1,117
59
Posts / Week
1.22
Growth Score
100 / 100
ER Rank
Top 9%
More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Automotive
Engagement
1.85%
Yes. Nightoff carries the blue verified badge on Instagram.
A sponsored post from Nightoff is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
