Here to make you feel better about yourself. That’s it. 📍Brighton, UK 🇱🇧🏴 🏠
Followers
725.4K
Following
729
Total Posts
Engagement Rate
31.96%
Avg Likes
230,452
Avg Comments
On Instagram, N E L L Y L O N D O N is a verified Home & DIY creator based in United Kingdom with an audience of 725.4K. To date N E L L Y L O N D O N has posted 1,809 times, currently less than one post a week. Engagement runs at 31.96%, or about 230,452 likes and 1,404 comments per post.
With 725.4K followers across 1,809 posts, _nelly_london is one of the Home & DIY accounts tracked in the InstME index.
_nelly_london records a 31.96% engagement rate, in the top quarter (median: 0.63%) for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 164 to one, indicating an audience that mostly engages through likes.
_nelly_london's videos average 1.6M views, about 2.2× its follower count, so content routinely reaches well past current followers.
In recent weeks _nelly_london has kept to less than one post per week.
_nelly_london keeps its following list short (729) relative to 725.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$10,000–$19,000
Based on 725.4K followers and a 31.96% engagement rate, a single sponsored post by _nelly_london is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | _nelly_london | Cohort median |
|---|---|---|
| Engagement rate | 31.96% | 0.63% |
| Average likes | 230,452 | 1,415 |
| Average comments | 1,404 | 30 |
| Posts per week | 0.65 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _nelly_london | Cohort median |
|---|---|---|
| Engagement rate | 31.96% | 0.43% |
| Average likes | 230,452 | 1,139 |
| Average comments | 1,404 | 17 |
| Posts per week | 0.65 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
N E L L Y L O N D O N is a verified home & diy creator based in United Kingdom on Instagram, with 725.4K followers.
N E L L Y L O N D O N posts on Instagram as @_nelly_london.
N E L L Y L O N D O N has 725,404 followers on Instagram (725.4K) as of Mar 29, 2026.
N E L L Y L O N D O N's engagement rate is 31.96%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by N E L L Y L O N D O N average 230,452 likes and 1,404 comments.
N E L L Y L O N D O N posts less than once a week on average.
N E L L Y L O N D O N is registered as a creator account on Instagram and is verified.
N E L L Y L O N D O N is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,809 posts.
1,809
1,404
Avg Views
1,582,017
Posts / Week
0.65
Growth Score
100 / 100
819.6K
Engagement
1.01%
N E L L Y L O N D O N's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. N E L L Y L O N D O N carries the blue verified badge on Instagram.
A sponsored post from N E L L Y L O N D O N is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
