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2.3K
Following
2.1K
Total Posts
Engagement Rate
0.27%
Avg Likes
3
Avg Comments
Nao is a Beauty brand on Instagram, tracked in the InstME index with 2.3K followers. The account posts mainly around beauty and tech topics. The account has published 60 posts, currently less than one post a week. Typical posts draw 3 likes and 3 comments, putting engagement at 0.27%.
Counting 2.3K followers and 60 posts, _naosato_ sits in the InstME index as a Beauty account.
Benchmarked against 4,078 Beauty accounts with 1K–10K followers, _naosato_ posts a 0.27% engagement rate that is in the bottom quarter (median: 3.02%).
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$8–$15
Based on 2.3K followers and a 0.27% engagement rate, a single sponsored post by _naosato_ is worth an estimated $8–$15. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | _naosato_ | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 3.02% |
| Average likes | 3 | 79 |
| Average comments | 3 | 9 |
| Posts per week | 0.06 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Nao is a beauty brand on Instagram, with 2.3K followers.
Nao posts on Instagram as @_naosato_.
Nao has 2,321 followers on Instagram (2.3K) as of Jul 12, 2026.
Nao's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Nao average 3 likes and 3 comments.
Nao posts less than once a week on average.
Nao is registered as a business account on Instagram.
Nao is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 60 posts.
A sponsored post from Nao is estimated at $8 to $15. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
60
3
Posts / Week
0.06
Growth Score
5.4 / 100
Follower Ratio
1.1×
Engagement
0.08%
