@_joshhoffman
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Followers
93.2K
Following
1.6K
Total Posts
Engagement Rate
4.44%
Avg Likes
4,070
Avg Comments
Reaching 93.2K followers on Instagram, Josh Hoffman | Digital Creator is a verified Lifestyle creator based in New Zealand. To date Josh Hoffman | Digital Creator has posted 215 times, currently less than one post a week. Typical posts draw 4,070 likes and 63 comments, putting engagement at 4.44%.
_joshhoffman's Instagram presence spans 215 posts and 93.2K followers, profiling it as a Lifestyle account.
For Lifestyle accounts with 10K–100K followers, _joshhoffman's 4.44% engagement rate is above the median of 3.25%, a read from 1,602 accounts in the InstME index.
Followers leave about one comment for every 65 likes, an audience that mostly engages through likes.
Over recent weeks, _joshhoffman has published less than one post per week.
Estimated sponsored-post value
$1,300–$2,400
Based on 93.2K followers and a 4.44% engagement rate, a single sponsored post by _joshhoffman is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | _joshhoffman | Cohort median |
|---|---|---|
| Engagement rate | 4.44% | 3.25% |
| Average likes | 4,070 | 875 |
| Average comments | 63 | 33 |
| Posts per week | 0.09 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _joshhoffman | Cohort median |
|---|---|---|
| Engagement rate | 4.44% | 1.59% |
| Average likes | 4,070 | 372 |
| Average comments | 63 | 16 |
| Posts per week | 0.09 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Josh Hoffman | Digital Creator is a verified lifestyle creator based in New Zealand on Instagram, with 93.2K followers.
Josh Hoffman | Digital Creator posts on Instagram as @_joshhoffman.
Josh Hoffman | Digital Creator has 93,170 followers on Instagram (93.2K) as of Jul 12, 2026.
Josh Hoffman | Digital Creator's engagement rate is 4.44%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Josh Hoffman | Digital Creator average 4,070 likes and 63 comments.
Josh Hoffman | Digital Creator posts less than once a week on average.
Josh Hoffman | Digital Creator is registered as a creator account on Instagram and is verified.
Josh Hoffman | Digital Creator is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 215 posts.
215
63
Posts / Week
0.09
Growth Score
88.8 / 100
Follower Ratio
58.7×
Engagement
100%
Josh Hoffman | Digital Creator's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Josh Hoffman | Digital Creator carries the blue verified badge on Instagram.
A sponsored post from Josh Hoffman | Digital Creator is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
