News, updates and content on the Hawks 🟤🟡 The most successful club in the AFL 🏆🏆🏆🏆🏆 🎥: AFL, 7AFL, Fox Footy 📸: AFL photographers #AlwaysHawthorn
Outreach This Creator For FreeFollowers
31.2K
Following
624
Total Posts
Engagement Rate
5.78%
Avg Likes
1,764
Avg Comments
Hawthorn Football Club is a Sports brand on Instagram, tracked in the InstME index with 31.2K followers. Hawthorn Football Club has shared 2,848 posts to date, currently less than one post a week. Typical posts draw 1,764 likes and 39 comments, putting engagement at 5.78%.
_hawthornfc is a Sports account whose 2,848 posts have grown a following of 31.2K on Instagram.
Benchmarked against 736 Sports accounts with 10K–100K followers, _hawthornfc posts a 5.78% engagement rate that is above the median of 2.56%.
Followers weigh in with a comment about every 45 likes, a healthy amount of conversation.
On average _hawthornfc's video content earns 28.9K views, roughly 93% of the follower base per post.
_hawthornfc maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$440–$810
Based on 31.2K followers and a 5.78% engagement rate, a single sponsored post by _hawthornfc is worth an estimated $440–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | _hawthornfc | Cohort median |
|---|---|---|
| Engagement rate | 5.78% | 2.56% |
| Average likes | 1,764 | 781 |
| Average comments | 39 | 19 |
| Posts per week | 0.04 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Hawthorn Football Club is a sports brand on Instagram, with 31.2K followers.
Hawthorn Football Club posts on Instagram as @_hawthornfc.
Hawthorn Football Club has 31,193 followers on Instagram (31.2K) as of Jul 16, 2026.
Hawthorn Football Club's engagement rate is 5.78%, calculated from average likes and comments per post relative to followers. That is above the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by Hawthorn Football Club average 1,764 likes and 39 comments.
Hawthorn Football Club posts less than once a week on average.
Hawthorn Football Club is registered as a business account on Instagram.
Hawthorn Football Club is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,848 posts.
2,848
39
Avg Views
28,869
Posts / Week
0.04
Growth Score
100 / 100
Engagement
0.48%
A sponsored post from Hawthorn Football Club is estimated at $440 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
