⚾️ Always rooting for the home team ➡️ Your someday starts today 🔎 Show us how you’re #Zillowing
Followers
483.9K
Following
422
Total Posts
Engagement Rate
0.22%
Avg Likes
1,049
Avg Comments
Zillow is a verified Home & DIY brand on Instagram, tracked in the InstME index with 483.9K followers. To date Zillow has posted 3,507 times, currently around 14 posts a week. Posts average 1,049 likes and 15 comments, an engagement rate of 0.22%.
As a Home & DIY account, Zillow reaches 483.9K followers on Instagram across 3,507 published posts.
Zillow's 0.22% engagement rate is below the median of 0.63% among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 70 likes, pointing to an audience that mostly engages through likes.
Zillow's output runs to about 14 posts per week, more than one per day.
At 100/100 on audience quality, Zillow carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 422 others against 483.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,100
Based on 483.9K followers and a 0.22% engagement rate, a single sponsored post by Zillow is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zillow | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.63% |
| Average likes | 1,049 | 1,415 |
| Average comments | 15 | 30 |
| Posts per week | 13.81 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Zillow is a verified home & diy brand on Instagram, with 483.9K followers.
Zillow has 483,859 followers on Instagram (483.9K) as of Apr 24, 2026.
Zillow's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Zillow average 1,049 likes and 15 comments.
Zillow posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 0% of Zillow's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Zillow is registered as a business account on Instagram and is verified.
Zillow is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,507 posts.
Yes. Zillow carries the blue verified badge on Instagram.
3,507
15
Posts / Week
13.81
Growth Score
4.4 / 100
ER Rank
20th
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.68%
A sponsored post from Zillow is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
