Whoop runs a verified Health brand account with 2.1M followers on Instagram. The account has published 2,474 posts, currently around 6 posts a week. Typical posts draw 434,136 likes and 2,557 comments, putting engagement at 20.37%.
As a Health account, Whoop reaches 2.1M followers on Instagram across 2,474 published posts.
Among 55 Health accounts with over 1M followers in the InstME index, Whoop's 20.37% engagement rate comes in in the top quarter (median: 0.41%).
One comment lands for every 170 likes, which reads as an audience that mostly engages through likes.
Whoop's output runs to about 6 posts per week.
At 100/100 on audience quality, Whoop carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 483 others against 2.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$30,000–$56,000
Based on 2.1M followers and a 20.37% engagement rate, a single sponsored post by Whoop is worth an estimated $30,000–$56,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Whoop | Cohort median |
|---|---|---|
| Engagement rate | 20.37% | 0.41% |
| Average likes | 434,136 | 10,925 |
| Average comments | 2,557 | 228 |
| Posts per week | 6.45 | 0.94 |
Median values from 55 Health accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Whoop is a verified health brand on Instagram, with 2.1M followers.
Whoop has 2,143,798 followers on Instagram (2.1M) as of Jul 15, 2026.
Whoop's engagement rate is 20.37%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.41%) for Health accounts with over 1M followers in the InstME index.
Posts by Whoop average 434,136 likes and 2,557 comments.
Whoop posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Whoop's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Whoop is registered as a business account on Instagram and is verified.
Whoop is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,474 posts.
Total Posts
2,474
Avg Comments
2,557
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
0.07%
Yes. Whoop carries the blue verified badge on Instagram.
A sponsored post from Whoop is estimated at $30,000 to $56,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
