@
BrandNewspaper
Delivering the news and helping you understand complex topics 🗞 @postpolitics @poststyle @postclimate
wapo.st/igAudience
Browse top profilesFollowers
7.6M
Following
189
Total Posts
Engagement & Performance
Engagement Rate
0.08%
Avg Likes
5,871
Avg Comments
What the numbers say about @washingtonpost
@washingtonpost is a Fashion account on Instagram with 7.6M followers and 25,550 published posts.
@washingtonpost has an engagement rate of 0.08%, which is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers, based on 236 accounts in the InstME index.
Followers leave about one comment for every 22 likes — a healthy amount of conversation.
@washingtonpost currently publishes about 60 posts per week — more than one per day.
The account follows just 189 others against 7.6M followers — a ratio typical of established creators and brands.
@washingtonpost vs similar accounts
| Metric | @washingtonpost | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.51% |
| Average likes | 5,871 | 10,141 |
| Average comments | 270 | 180 |
| Posts per week | 60.3 | 2.79 |
Median values from 236 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
How @washingtonpost's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @washingtonpost: (5,871 avg likes + 270 avg comments) ÷ 7,575,217 followers × 100 ≈ 0.08%.
Frequently asked questions about @washingtonpost
How many followers does @washingtonpost have?
@washingtonpost has 7,575,217 followers on Instagram (7.6M) as of Apr 28, 2026.
What is @washingtonpost's engagement rate?
@washingtonpost's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers in the InstME index.
How many likes does @washingtonpost average per post?
Posts by @washingtonpost average 5,871 likes and 270 comments.
How often does @washingtonpost post on Instagram?
@washingtonpost posts about 60 times per week on average.
Is @washingtonpost a business or creator account?
@washingtonpost is registered as a business account on Instagram and is verified.
