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95.3K
Following
170
Total Posts
Engagement Rate
6.39%
Avg Likes
5,997
Avg Comments
Intuit TurboTax runs a verified Tax Preparation Service brand account with 95.3K followers on Instagram. The account has published 2,043 posts, currently around 5 posts a week. Typical posts draw 5,997 likes and 94 comments, putting engagement at 6.39%.
Turbotax has built an audience of 95.3K followers on Instagram over 2,043 posts as a Tax Preparation Service account.
On average, Turbotax's posts earn 5,997 likes and 94 comments, about one interaction per 16 followers.
The comment-to-like ratio works out to one comment per 64 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 170 others against 95.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,300β$2,500
Based on 95.3K followers and a 6.39% engagement rate, a single sponsored post by Turbotax is worth an estimated $1,300β$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Tax Preparation Service
| Metric | Turbotax | Cohort median |
|---|---|---|
| Engagement rate | 6.39% | 1.45% |
| Average likes | 5,997 | 339 |
| Average comments | 94 | 18 |
| Posts per week | 5.37 | 0.52 |
Median values from 146,020 accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Intuit TurboTax is a verified tax preparation service brand on Instagram, with 95.3K followers.
Intuit TurboTax posts on Instagram as @turbotax.
Intuit TurboTax has 95,251 followers on Instagram (95.3K) as of Apr 23, 2026.
Intuit TurboTax's engagement rate is 6.39%, calculated from average likes and comments per post relative to followers.
Posts by Intuit TurboTax average 5,997 likes and 94 comments.
Intuit TurboTax posts about 5 times per week on average.
Intuit TurboTax is registered as a business account on Instagram and is verified.
Intuit TurboTax is categorized as a tax preparation service account in the InstME index, based on the profile's bio and Instagram category across 2,043 posts.
Yes. Intuit TurboTax carries the blue verified badge on Instagram.
2,043
94
Posts / Week
5.37
Growth Score
100 / 100
Follower Ratio
560.3Γ
Engagement
2.54%
A sponsored post from Intuit TurboTax is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
