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The Real Deal is a verified News & media website brand based in United States. The account has built 468.9K followers on Instagram. The Real Deal has shared 19,054 posts to date, currently less than one post a week. Typical posts draw 163 likes and 11 comments, putting engagement at 0.04%.
Therealdeal is a News & media website account whose 19,054 posts have grown a following of 468.9K on Instagram.
At 0.04%, Therealdeal's engagement rate is in the bottom 2% relative to accounts with 100K–1M followers.
Comments arrive at about one per 15 likes, a sign of an unusually discussion-heavy audience.
Therealdeal maintains a rhythm of less than one post per week.
Audience-quality analysis puts Therealdeal at 64/100; roughly 30% of followers look low-quality or inactive, a solid result.
With 468.9K followers but only 2,760 accounts followed back, Therealdeal shows the ratio of a well-established account.
Estimated sponsored-post value
$1,600–$3,000
Based on 468.9K followers and a 0.04% engagement rate, a single sponsored post by Therealdeal is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Therealdeal | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 163 | 2,985 |
| Average comments | 11 | 73 |
| Posts per week | 0.58 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Therealdeal | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.86% |
| Average likes | 163 | 2,003 |
| Average comments | 11 | 56 |
| Posts per week | 0.58 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
The Real Deal is a verified news & media website brand based in United States on Instagram, with 468.9K followers.
The Real Deal posts on Instagram as @therealdeal.
The Real Deal has 468,897 followers on Instagram (468.9K) as of Sep 3, 2026.
The Real Deal's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by The Real Deal average 163 likes and 11 comments.
The Real Deal posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of The Real Deal's followers are low-quality or inactive, giving an audience-quality score of 64/100.
The Real Deal is registered as a business account on Instagram and is verified.
The Real Deal is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 19,054 posts.
Avg Comments
11
Engagement
0.05%
The Real Deal's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Real Deal carries the blue verified badge on Instagram.
A sponsored post from The Real Deal is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
