23x Emmy® winning multi-camera drama THE BAY follows the cursed Bay City residents whose lives are riddled w/ scandal WEEKDAYS 5pET/2pPT
Followers
28.3K
Following
3.5K
Total Posts
Engagement Rate
0.44%
Avg Likes
93
Avg Comments
THE BAY runs a verified Pets brand account with 28.3K followers on Instagram. THE BAY has shared 1,024 posts to date, currently less than one post a week. Posts average 93 likes and 31 comments, an engagement rate of 0.44%.
The Pets account Thebaytheseries has posted 1,024 times on Instagram and drawn 28.3K followers.
Thebaytheseries's 0.44% engagement rate is below the median of 0.99% among Pets accounts with 10K–100K followers, measured across 2,822 accounts in the InstME index.
Comments arrive at about one per 3 likes, a sign of an unusually discussion-heavy audience.
Lately Thebaytheseries has been publishing less than one post per week.
Estimated sponsored-post value
$99–$180
Based on 28.3K followers and a 0.44% engagement rate, a single sponsored post by Thebaytheseries is worth an estimated $99–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
| Metric | Thebaytheseries | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.99% |
| Average likes | 93 | 239 |
| Average comments | 31 | 10 |
| Posts per week | 0.44 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
THE BAY is a verified pets brand on Instagram, with 28.3K followers.
THE BAY posts on Instagram as @thebaytheseries.
THE BAY has 28,250 followers on Instagram (28.3K) as of Jul 15, 2026.
THE BAY's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 0.99% for Pets accounts with 10K–100K followers in the InstME index.
Posts by THE BAY average 93 likes and 31 comments.
THE BAY posts less than once a week on average.
THE BAY is registered as a business account on Instagram and is verified.
THE BAY is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 1,024 posts.
Yes. THE BAY carries the blue verified badge on Instagram.
1,024
31
Posts / Week
0.44
Growth Score
8.8 / 100
Follower Ratio
8.0×
76.5K
Engagement
0.48%
A sponsored post from THE BAY is estimated at $99 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
