Pittsburgh Steelers runs a verified Sports brand account with 4M followers on Instagram. To date Pittsburgh Steelers has posted 16,539 times, currently around 4 posts a week. Typical posts draw 20,234 likes and 195 comments, putting engagement at 0.52%.
Counting 4M followers and 16,539 posts, Steelers sits in the InstME index as a Sports account.
Compared with 107 other Sports accounts with over 1M followers in the InstME index, Steelers's 0.52% engagement rate is below the median of 1.05%.
Comments arrive at about one per 104 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Steelers sits at about 4 posts per week.
Steelers comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 4M followers but only 313 accounts followed back, Steelers shows the ratio of a well-established account.
Estimated sponsored-post value
$14,000–$26,000
Based on 4M followers and a 0.52% engagement rate, a single sponsored post by Steelers is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Steelers | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.05% |
| Average likes | 20,234 | 29,326 |
| Average comments | 195 | 353 |
| Posts per week | 3.63 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Pittsburgh Steelers is a verified sports brand on Instagram, with 4M followers.
Pittsburgh Steelers posts on Instagram as @steelers.
Pittsburgh Steelers has 3,952,664 followers on Instagram (4M) as of Apr 27, 2026.
Pittsburgh Steelers's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers. That is below the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by Pittsburgh Steelers average 20,234 likes and 195 comments.
Pittsburgh Steelers posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Pittsburgh Steelers's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
16,539
Avg Comments
195
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
11.79%
Pittsburgh Steelers is registered as a business account on Instagram and is verified.
Pittsburgh Steelers is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 16,539 posts.
Yes. Pittsburgh Steelers carries the blue verified badge on Instagram.
A sponsored post from Pittsburgh Steelers is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
