📈 Finance 💻 Technology 🌎 Public Policy #𝗦𝗔𝗟𝗧𝗧𝗮𝗹𝗸𝘀
Outreach This Creator For FreeSalt is a verified Business brand, with 11.6K followers on Instagram. The account has published 446 posts, currently less than one post a week. Typical posts draw 288 likes and 17 comments, putting engagement at 2.62%.
Tracked in the InstME index, Salt is a Business account with 11.6K followers and a back catalogue of 446 posts.
Salt records a 2.62% engagement rate, above the median of 1.46% for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Video posts pull 32.3K views on average, roughly 2.8× Salt's follower base, evidence of reach beyond its own audience.
Over recent weeks, Salt has published less than one post per week.
Estimated sponsored-post value
$110–$200
Based on 11.6K followers and a 2.62% engagement rate, a single sponsored post by Salt is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Salt | Cohort median |
|---|---|---|
| Engagement rate | 2.62% | 1.46% |
| Average likes | 288 | 334 |
| Average comments | 17 | 22 |
| Posts per week | 0.19 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Salt is a verified business brand on Instagram, with 11.6K followers.
Salt has 11,641 followers on Instagram (11.6K) as of Jul 16, 2026.
Salt's engagement rate is 2.62%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Salt average 288 likes and 17 comments.
Salt posts less than once a week on average.
Salt is registered as a business account on Instagram and is verified.
Salt is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 446 posts.
Yes. Salt carries the blue verified badge on Instagram.
A sponsored post from Salt is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
446
Avg Comments
17
Engagement
0.52%
