@
Brand
The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow. #Reachforthecrown
on.rolex.com/_GMT-MasterIIAudience
Browse top profilesFollowers
17.8M
Following
231
Total Posts
Engagement & Performance
Engagement Rate
0.24%
Avg Likes
41,982
Avg Comments
What the numbers say about @rolex
@rolex has built an audience of 17.8M followers on Instagram over 1,795 posts as a Parenting account.
@rolex has an engagement rate of 0.24%, which is in the bottom quarter (median: 1.58%) for Parenting accounts with over 1M followers, based on 156 accounts in the InstME index.
Followers leave about one comment for every 105 likes — an audience that mostly engages through likes.
@rolex currently publishes about 6 posts per week.
The account follows just 231 others against 17.8M followers — a ratio typical of established creators and brands.
@rolex vs similar accounts
| Metric | @rolex | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.58% |
| Average likes | 41,982 | 30,222 |
| Average comments | 398 | 482 |
| Posts per week | 6.32 | 0.64 |
Median values from 156 Parenting accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
How @rolex's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @rolex: (41,982 avg likes + 398 avg comments) ÷ 17,769,903 followers × 100 ≈ 0.24%.
Frequently asked questions about @rolex
How many followers does @rolex have?
@rolex has 17,769,903 followers on Instagram (17.8M) as of Apr 28, 2026.
What is @rolex's engagement rate?
@rolex's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.58%) for Parenting accounts with over 1M followers in the InstME index.
How many likes does @rolex average per post?
Posts by @rolex average 41,982 likes and 398 comments.
How often does @rolex post on Instagram?
@rolex posts about 6 times per week on average.
Is @rolex a business or creator account?
@rolex is registered as a business account on Instagram and is verified.
