@
BrandJewelry/watches
A Racing Machine On The Wrist
richardmille.comAudience
Browse top profilesFollowers
3M
Following
114
Total Posts
Engagement & Performance
Engagement Rate
1.14%
Avg Likes
33,989
Avg Comments
What the numbers say about @richardmille
With 3M followers across 1,577 posts, @richardmille is one of the Automotive accounts tracked in the InstME index.
@richardmille has an engagement rate of 1.14%, which is above the median of 0.77% for Automotive accounts with over 1M followers, based on 191 accounts in the InstME index.
Followers leave about one comment for every 230 likes — an audience that mostly engages through likes.
@richardmille currently publishes about 6 posts per week.
The account follows just 114 others against 3M followers — a ratio typical of established creators and brands.
@richardmille vs similar accounts
| Metric | @richardmille | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 0.77% |
| Average likes | 33,989 | 16,166 |
| Average comments | 148 | 229 |
| Posts per week | 6.02 | 1.79 |
Median values from 191 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @richardmille's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @richardmille: (33,989 avg likes + 148 avg comments) ÷ 2,990,490 followers × 100 ≈ 1.14%.
Frequently asked questions about @richardmille
How many followers does @richardmille have?
@richardmille has 2,990,490 followers on Instagram (3M) as of Jul 10, 2026.
What is @richardmille's engagement rate?
@richardmille's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is above the median of 0.77% for Automotive accounts with over 1M followers in the InstME index.
How many likes does @richardmille average per post?
Posts by @richardmille average 33,989 likes and 148 comments.
How often does @richardmille post on Instagram?
@richardmille posts about 6 times per week on average.
Is @richardmille a business or creator account?
@richardmille is registered as a business account on Instagram and is verified.
