@
Brand
On a mission to inspire lifelong learning, advance knowledge, and strengthen communities.
on.nypl.org/bioAudience
Browse top profilesFollowers
625.6K
Following
642
Total Posts
Engagement & Performance
Engagement Rate
0.54%
Avg Likes
3,318
Avg Comments
What the numbers say about @nypl
With 625.6K followers across 5,601 posts, @nypl is one of the business accounts tracked in the InstME index.
On average, @nypl's posts earn 3,318 likes and 37 comments, about one interaction per 186 followers.
The comment-to-like ratio works out to one comment per 89 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 8 posts per week — more than one per day.
The account follows just 642 others against 625.6K followers — a ratio typical of established creators and brands.
@nypl vs similar accounts
| Metric | @nypl | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 1.31% |
| Average likes | 3,318 | 3,232 |
| Average comments | 37 | 79 |
| Posts per week | 7.73 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @nypl's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @nypl: (3,318 avg likes + 37 avg comments) ÷ 625,608 followers × 100 ≈ 0.54%.
Frequently asked questions about @nypl
How many followers does @nypl have?
@nypl has 625,608 followers on Instagram (625.6K) as of Jul 9, 2026.
What is @nypl's engagement rate?
@nypl's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers.
How many likes does @nypl average per post?
Posts by @nypl average 3,318 likes and 37 comments.
How often does @nypl post on Instagram?
@nypl posts about 8 times per week on average.
Is @nypl a business or creator account?
@nypl is registered as a business account on Instagram and is verified.
