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NJ Mom® ❤️ New Jersey Mom runs a verified Parenting brand account with 278.7K followers on Instagram. The account has published 3,427 posts, currently less than one post a week. Typical posts draw 3,016 likes and 907 comments, putting engagement at 1.41%.
As a Parenting account, Njmom reaches 278.7K followers on Instagram across 3,427 published posts.
Njmom's 1.41% engagement rate is above the median of 0.95% among Parenting accounts with 100K–1M followers, measured across 991 accounts in the InstME index.
Comments arrive at about one per 3 likes, a sign of an unusually discussion-heavy audience.
Lately Njmom has been publishing less than one post per week.
The account follows just 237 others against 278.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,600
Based on 278.7K followers and a 1.41% engagement rate, a single sponsored post by Njmom is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Njmom | Cohort median |
|---|---|---|
| Engagement rate | 1.41% | 0.95% |
| Average likes | 3,016 | 2,325 |
| Average comments | 907 | 71 |
| Posts per week | 0.72 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
NJ Mom® ❤️ New Jersey Mom is a verified parenting brand on Instagram, with 278.7K followers.
NJ Mom® ❤️ New Jersey Mom posts on Instagram as @njmom.
NJ Mom® ❤️ New Jersey Mom has 278,701 followers on Instagram (278.7K) as of Sep 11, 2026.
NJ Mom® ❤️ New Jersey Mom's engagement rate is 1.41%, calculated from average likes and comments per post relative to followers. That is above the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by NJ Mom® ❤️ New Jersey Mom average 3,016 likes and 907 comments.
NJ Mom® ❤️ New Jersey Mom posts less than once a week on average.
NJ Mom® ❤️ New Jersey Mom is registered as a business account on Instagram and is verified.
NJ Mom® ❤️ New Jersey Mom is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 3,427 posts.
Total Posts
3,427
Avg Comments
907
Engagement
0%
Yes. NJ Mom® ❤️ New Jersey Mom carries the blue verified badge on Instagram.
A sponsored post from NJ Mom® ❤️ New Jersey Mom is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
