N
Brand
🏀LA waves are soooo back🏀
netflix.comAudience
Browse top profilesFollowers
41.7M
Following
1.4K
Total Posts
Engagement & Performance
Engagement Rate
0.45%
Avg Likes
187,697
Avg Comments
What the numbers say about Netflix
Netflix has built an audience of 41.7M followers on Instagram over 13,623 posts as a business account.
A typical post by Netflix collects about 187,697 likes and 931 comments — roughly one interaction for every 221 followers.
Followers leave about one comment for every 202 likes — an audience that mostly engages through likes.
Netflix currently publishes about 16 posts per week — more than one per day.
InstME's audience-quality checks score Netflix at 100/100, with an estimated 0% low-quality or inactive followers — a strong signal of genuine reach.
The account follows just 1,424 others against 41.7M followers — a ratio typical of established creators and brands.
Netflix vs similar accounts
| Metric | Netflix | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 1.04% |
| Average likes | 187,697 | 27,441 |
| Average comments | 931 | 386 |
| Posts per week | 15.51 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
How Netflix's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Netflix: (187,697 avg likes + 931 avg comments) ÷ 41,747,055 followers × 100 ≈ 0.45%.
Frequently asked questions about Netflix
How many followers does Netflix have?
Netflix has 41,747,055 followers on Instagram (41.7M) as of Apr 28, 2026.
What is Netflix's engagement rate?
Netflix's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers.
How many likes does Netflix average per post?
Posts by Netflix average 187,697 likes and 931 comments.
How often does Netflix post on Instagram?
Netflix posts about 16 times per week on average.
Does Netflix have fake followers?
InstME's audience-quality analysis estimates about 0% of Netflix's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Is Netflix a business or creator account?
Netflix is registered as a business account on Instagram and is verified.
