NBA 2K League runs a verified Gaming brand account with 193.6K followers on Instagram. The account has published 462 posts, currently around 2 posts a week. Typical posts draw 12,122 likes and 128 comments, putting engagement at 6.33%.
The Gaming account Nba2kleague has posted 462 times on Instagram and drawn 193.6K followers.
Nba2kleague's 6.33% engagement rate is above the median of 3.42% among Gaming accounts with 100K–1M followers, measured across 594 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 95 likes, pointing to an audience that mostly engages through likes.
Video content averages 390.2K views, 2.0× the follower count, a sign posts regularly travel beyond the existing audience.
Lately Nba2kleague has been publishing about one post per week.
At 100/100 on audience quality, Nba2kleague carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 571 others against 193.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,700–$5,000
Based on 193.6K followers and a 6.33% engagement rate, a single sponsored post by Nba2kleague is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nba2kleague | Cohort median |
|---|---|---|
| Engagement rate | 6.33% | 3.42% |
| Average likes | 12,122 | 9,433 |
| Average comments | 128 | 139 |
| Posts per week | 1.95 | 0.61 |
Median values from 594 Gaming accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
NBA 2K League is a verified gaming brand on Instagram, with 193.6K followers.
NBA 2K League posts on Instagram as @nba2kleague.
NBA 2K League has 193,634 followers on Instagram (193.6K) as of Aug 10, 2026.
NBA 2K League's engagement rate is 6.33%, calculated from average likes and comments per post relative to followers. That is above the median of 3.42% for Gaming accounts with 100K–1M followers in the InstME index.
Posts by NBA 2K League average 12,122 likes and 128 comments.
NBA 2K League posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of NBA 2K League's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
462
Avg Comments
128
Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Engagement
0.79%
NBA 2K League is registered as a business account on Instagram and is verified.
NBA 2K League is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 462 posts.
Yes. NBA 2K League carries the blue verified badge on Instagram.
A sponsored post from NBA 2K League is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
