@
BrandSports league
NBA Playoffs presented by Google continue MONDAY on NBC/Peacock & NBCSN! 8pm/et: DET (1-2) ORL 9:30pm/et: OKC (3-0) PHX 10:30pm/et: MIN (3-1) DEN
linkin.bio/nbaAudience
Browse top profilesFollowers
90M
Following
1.3K
Total Posts
Engagement & Performance
Engagement Rate
0.02%
Avg Likes
21,233
Avg Comments
What the numbers say about @nba
@nba is a Sports league account on Instagram with 90M followers and 101,640 published posts.
On average, @nba's posts earn 21,233 likes and 223 comments, about one interaction per 4,194 followers.
The comment-to-like ratio works out to one comment per 95 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 9 posts per week — more than one per day.
Audience-quality analysis puts @nba at 88/100; roughly 10% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 1,286 others against 90M followers — a ratio typical of established creators and brands.
@nba vs similar accounts
| Metric | @nba | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.04% |
| Average likes | 21,233 | 27,441 |
| Average comments | 223 | 386 |
| Posts per week | 8.8 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
How @nba's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @nba: (21,233 avg likes + 223 avg comments) ÷ 89,986,873 followers × 100 ≈ 0.02%.
Frequently asked questions about @nba
How many followers does @nba have?
@nba has 89,986,873 followers on Instagram (90M) as of Apr 28, 2026.
What is @nba's engagement rate?
@nba's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
How many likes does @nba average per post?
Posts by @nba average 21,233 likes and 223 comments.
How often does @nba post on Instagram?
@nba posts about 9 times per week on average.
Does @nba have fake followers?
InstME's audience-quality analysis estimates about 10% of @nba's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Is @nba a business or creator account?
@nba is registered as a business account on Instagram and is verified.
