Writer. Producer. Investor @granity
Followers
20.2M
Following
366
Total Posts
Engagement Rate
14.02%
Avg Likes
2,788,432
Avg Comments
Kobe Bryant runs a verified Music creator account with 20.2M followers on Instagram. To date Kobe Bryant has posted 424 times, currently less than one post a week. Typical posts draw 2,788,432 likes and 44,567 comments, putting engagement at 14.02%.
As a Music account, Kobebryant reaches 20.2M followers on Instagram across 424 published posts.
Kobebryant's 14.02% engagement rate is in the top quarter (median: 1.04%) among Music accounts with over 1M followers, measured across 1,001 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 63 likes, pointing to an audience that mostly engages through likes.
Kobebryant's videos average 22.6M views, about 1.1× its follower count, so content routinely reaches well past current followers.
Recent posting activity averages less than one post per week.
The account follows just 366 others against 20.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$280,000–$530,000
Based on 20.2M followers and a 14.02% engagement rate, a single sponsored post by Kobebryant is worth an estimated $280,000–$530,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Kobebryant | Cohort median |
|---|---|---|
| Engagement rate | 14.02% | 1.04% |
| Average likes | 2,788,432 | 25,754 |
| Average comments | 44,567 | 441 |
| Posts per week | 0.16 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kobe Bryant is a verified music creator on Instagram, with 20.2M followers.
Kobe Bryant posts on Instagram as @kobebryant.
Kobe Bryant has 20,210,403 followers on Instagram (20.2M) as of Jul 15, 2026.
Kobe Bryant's engagement rate is 14.02%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Kobe Bryant average 2,788,432 likes and 44,567 comments.
Kobe Bryant posts less than once a week on average.
Kobe Bryant is registered as a creator account on Instagram and is verified.
Kobe Bryant is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 424 posts.
Yes. Kobe Bryant carries the blue verified badge on Instagram.
424
44,567
Avg Views
22,551,284
Posts / Week
0.16
Growth Score
100 / 100
Engagement
1.59%
A sponsored post from Kobe Bryant is estimated at $280,000 to $530,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
