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Outreach This Creator For FreeHBO Max is a verified business account. The account has built 5.2M followers on Instagram. HBO Max has shared 13,873 posts to date, currently around 3 posts a week. Typical posts draw 200,268 likes and 2,728 comments, putting engagement at 3.88%.
Counting 5.2M followers and 13,873 posts, Hbomax sits in the InstME index as a business account.
Hbomax's average post pulls 200,268 likes and 2,728 comments, roughly one interaction per 26 followers.
Roughly one in 73 likes comes with a comment, an audience that mostly engages through likes.
Hbomax maintains a rhythm of about 3 posts per week.
With 5.2M followers but only 762 accounts followed back, Hbomax shows the ratio of a well-established account.
Estimated sponsored-post value
$71,000–$130,000
Based on 5.2M followers and a 3.88% engagement rate, a single sponsored post by Hbomax is worth an estimated $71,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hbomax | Cohort median |
|---|---|---|
| Engagement rate | 3.88% | 1.02% |
| Average likes | 200,268 | 25,711 |
| Average comments | 2,728 | 376 |
| Posts per week | 3.07 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
HBO Max is a verified Instagram brand on Instagram, with 5.2M followers.
HBO Max posts on Instagram as @hbomax.
HBO Max has 5,228,603 followers on Instagram (5.2M) as of Sep 18, 2026.
HBO Max's engagement rate is 3.88%, calculated from average likes and comments per post relative to followers.
Posts by HBO Max average 200,268 likes and 2,728 comments.
HBO Max posts about 3 times per week on average.
HBO Max is registered as a business account on Instagram and is verified.
Yes. HBO Max carries the blue verified badge on Instagram.
A sponsored post from HBO Max is estimated at $71,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
13,873
Avg Comments
2,728
Engagement
0.43%
