HBO Max is a verified Entertainment brand. The account has built 5.2M followers on Instagram. HBO Max has shared 13,873 posts to date, currently around 3 posts a week. Typical posts draw 200,268 likes and 2,728 comments, putting engagement at 3.88%.
Counting 5.2M followers and 13,873 posts, Hbomax sits in the InstME index as an Entertainment account.
Hbomax's average post pulls 200,268 likes and 2,728 comments, roughly one interaction per 26 followers.
Roughly one in 73 likes comes with a comment, an audience that mostly engages through likes.
Hbomax maintains a rhythm of about 3 posts per week.
Hbomax's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 5.2M followers but only 762 accounts followed back, Hbomax shows the ratio of a well-established account.
Estimated sponsored-post value
$71,000–$130,000
Based on 5.2M followers and a 3.88% engagement rate, a single sponsored post by Hbomax is worth an estimated $71,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Entertainment
| Metric | Hbomax | Cohort median |
|---|---|---|
| Engagement rate | 3.88% | 1.02% |
| Average likes | 200,268 | 25,711 |
| Average comments | 2,728 | 376 |
| Posts per week | 3.07 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
HBO Max is a verified entertainment brand on Instagram, with 5.2M followers.
HBO Max posts on Instagram as @hbomax.
HBO Max has 5,228,603 followers on Instagram (5.2M) as of Sep 18, 2026.
HBO Max's engagement rate is 3.88%, calculated from average likes and comments per post relative to followers.
Posts by HBO Max average 200,268 likes and 2,728 comments.
HBO Max posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of HBO Max's followers are low-quality or inactive, giving an audience-quality score of 100/100.
HBO Max is registered as a business account on Instagram and is verified.
Total Posts
13,873
Avg Comments
2,728
Engagement
0.82%
HBO Max is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 13,873 posts.
Yes. HBO Max carries the blue verified badge on Instagram.
A sponsored post from HBO Max is estimated at $71,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
