watch out for snakes
Outreach This Creator For FreeFollowers
4.8M
Following
742
Total Posts
Engagement Rate
8.47%
Avg Likes
394,089
Avg Comments
HBO Max is a verified business account. The account has built 4.8M followers on Instagram. HBO Max has shared 13,194 posts to date, currently around 1 post a week. Typical posts draw 394,089 likes and 8,784 comments, putting engagement at 8.47%.
Counting 4.8M followers and 13,194 posts, Hbomax sits in the InstME index as a business account.
Hbomax's average post pulls 394,089 likes and 8,784 comments, roughly one interaction per 12 followers.
Roughly one in 45 likes comes with a comment, a healthy amount of conversation.
Hbomax sees 10M views per video on average, 2.1× its followers, a pattern of content travelling outside the follower base.
Hbomax maintains a rhythm of about one post per week.
With 4.8M followers but only 742 accounts followed back, Hbomax shows the ratio of a well-established account.
Estimated sponsored-post value
$67,000–$120,000
Based on 4.8M followers and a 8.47% engagement rate, a single sponsored post by Hbomax is worth an estimated $67,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hbomax | Cohort median |
|---|---|---|
| Engagement rate | 8.47% | 1.02% |
| Average likes | 394,089 | 25,711 |
| Average comments | 8,784 | 376 |
| Posts per week | 1.33 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: May 28, 2026
HBO Max is a verified Instagram brand on Instagram, with 4.8M followers.
HBO Max posts on Instagram as @hbomax.
HBO Max has 4,754,590 followers on Instagram (4.8M) as of May 28, 2026.
HBO Max's engagement rate is 8.47%, calculated from average likes and comments per post relative to followers.
Posts by HBO Max average 394,089 likes and 8,784 comments.
HBO Max posts about 1 time per week on average.
HBO Max is registered as a business account on Instagram and is verified.
Yes. HBO Max carries the blue verified badge on Instagram.
A sponsored post from HBO Max is estimated at $67,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
13,194
8,784
Avg Views
10,005,989
Posts / Week
1.33
Growth Score
100 / 100
Engagement
0.25%
