#HarryPotterHBO premieres this Christmas on HBO Max. Finding Harry: The Craft Behind the Magic premieres April 5.
Followers
13.3M
Following
120
Total Posts
Engagement Rate
4.24%
Avg Likes
553,831
Avg Comments
Harry Potter is a verified business account, with 13.3M followers on Instagram. Harry Potter has shared 6,092 posts to date, currently around 8 posts a week. Posts average 553,831 likes and 9,950 comments, an engagement rate of 4.24%.
Harrypotter operates a business account on Instagram, pairing 13.3M followers with 6,092 posts.
Harrypotter's posts draw around 553,831 likes and 9,950 comments each, close to one interaction for every 24 followers.
At one comment per 56 likes, the ratio points to a healthy amount of conversation.
Harrypotter's videos draw about 2.9M views each, around 22% of its followers per post.
Harrypotter keeps a posting cadence of about 8 posts per week, more than one per day.
Harrypotter keeps its following list short (120) relative to 13.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$190,000–$350,000
Based on 13.3M followers and a 4.24% engagement rate, a single sponsored post by Harrypotter is worth an estimated $190,000–$350,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Harrypotter | Cohort median |
|---|---|---|
| Engagement rate | 4.24% | 1.02% |
| Average likes | 553,831 | 25,711 |
| Average comments | 9,950 | 376 |
| Posts per week | 7.64 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Harry Potter is a verified Instagram brand on Instagram, with 13.3M followers.
Harry Potter posts on Instagram as @harrypotter.
Harry Potter has 13,303,509 followers on Instagram (13.3M) as of Apr 5, 2026.
Harry Potter's engagement rate is 4.24%, calculated from average likes and comments per post relative to followers.
Posts by Harry Potter average 553,831 likes and 9,950 comments.
Harry Potter posts about 8 times per week on average.
Harry Potter is registered as a business account on Instagram and is verified.
Yes. Harry Potter carries the blue verified badge on Instagram.
A sponsored post from Harry Potter is estimated at $190,000 to $350,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,092
9,950
Avg Views
2,895,419
Posts / Week
7.64
Growth Score
84.8 / 100
Engagement
5.16%
