Interior architecture and design studio. We create homes rooted in the spaces and narratives of our clients. Shop @assemblylineshop
Outreach This Creator For FreeGeneral Assembly runs a Home & DIY brand account based in United States with 48.2K followers on Instagram. To date General Assembly has posted 288 times, currently less than one post a week. Engagement runs at 1.29%, or about 604 likes and 20 comments per post.
As a Home & DIY account, Gen_assembly reaches 48.2K followers on Instagram across 288 published posts.
Gen_assembly's 1.29% engagement rate is above the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Followers weigh in with a comment about every 30 likes, a healthy amount of conversation.
Gen_assembly's output runs to less than one post per week.
Estimated sponsored-post value
$220–$400
Based on 48.2K followers and a 1.29% engagement rate, a single sponsored post by Gen_assembly is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Gen_assembly | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 0.75% |
| Average likes | 604 | 200 |
| Average comments | 20 | 9 |
| Posts per week | 0.29 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Gen_assembly | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 0.55% |
| Average likes | 604 | 132 |
| Average comments | 20 | 7 |
| Posts per week | 0.29 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 20, 2026
General Assembly is a home & diy brand based in United States on Instagram, with 48.2K followers.
General Assembly posts on Instagram as @gen_assembly.
General Assembly has 48,246 followers on Instagram (48.2K) as of Sep 20, 2026.
General Assembly's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by General Assembly average 604 likes and 20 comments.
General Assembly posts less than once a week on average.
General Assembly is registered as a business account on Instagram.
General Assembly is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 288 posts.
General Assembly's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
288
Avg Comments
20
Engagement
0.03%
A sponsored post from General Assembly is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
