The official account of Good Morning Britain | gmb@itv.com | itv.com/terms | Content shared on this page may be used on air
itv.com/1millionminutesFollowers
624K
Following
655
Total Posts
Engagement Rate
0.79%
Avg Likes
4,643
Avg Comments
Gmb is a business account on Instagram with 624K followers and 6,343 published posts.
A typical post by Gmb collects about 4,643 likes and 317 comments — roughly one interaction for every 126 followers.
Followers leave about one comment for every 15 likes — an unusually discussion-heavy audience.
Video posts average 188.1K views, reaching roughly 30% of Gmb's follower base per post.
Gmb currently publishes about 26 posts per week — more than one per day.
The account follows just 655 others against 624K followers — a ratio typical of established creators and brands.
| Metric | Gmb | Cohort median |
|---|---|---|
| Engagement rate | 0.79% | 1.31% |
| Average likes | 4,643 | 3,232 |
| Average comments | 317 | 79 |
| Posts per week | 26.29 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Mar 29, 2026
Gmb has 623,988 followers on Instagram (624K) as of Mar 29, 2026.
Gmb's engagement rate is 0.79%, calculated from average likes and comments per post relative to followers.
Posts by Gmb average 4,643 likes and 317 comments.
Gmb posts about 26 times per week on average.
Gmb is registered as a business account on Instagram and is verified.
6,343
317
Avg Views
188,146
Posts / Week
26.29
Growth Score
15.8 / 100
Engagement
0.17%
